google 禁止广告

Privacy is dead, and targeted advertising is the economic incentive that killed it. But what if individually targeted advertising was banned?

隐私已死，定向广告是杀死它的经济诱因。 但是，如果禁止了针对个人的广告怎么办？

That’s what David Dayen is proposing in an :

这就是戴维·戴恩(David Dayen)在提出的建议：

The ban I propose would be rather straightforward: The U.S. would disallow all individually targeted ads, with large fines or even removal from the public airwaves for repeated violations. Nothing tied to a user’s identity should be used to serve them a particular message. Companies would have to make all ads on its networks publicly viewable and searchable, so regulators can oversee them.

我提议的禁令相当简单：美国将禁止所有针对个人的广告，否则将被处以巨额罚款，甚至因屡次违规而被从公共广播电台中删除。 与用户身份无关的任何东西都不应用于为他们提供特定的消息。 公司必须将其网络上的所有广告都公开可见和搜索，以便监管机构对其进行监督。

It’s unlikely anything like this will happen in the United States, but such a policy would remove the economic incentive behind widespread surveillance. Facebook and Google don’t collect information about you because it’s fun, they collect information about you because that’s valuable for their real customers: advertisers. Take away that incentive and priorities would change, quickly.

这样的事情在美国不太可能发生，但这样的政策将消除广泛监视背后的经济诱因。 Facebook和Google不会收集有关您的信息，因为它很有趣，它们收集有关您的信息是因为这对他们的真实客户(广告客户)来说很有价值。 取消激励措施和优先事项将会Swift改变的想法。

翻译自:

google 禁止广告